Interview with the Citelighter teamleaders: “from a really basic piece of technology to something that’s extremely comprehensive and complex” [Part 2]

As we mentioned in the previous article, the idea of developing a platform that can help students write easier and faster came up due to a problem that one of the founders’ brother encountered. After helping this family member finish the semester, Saad and Lee decided to leave their corporate jobs to help youngsters unveil the mysteries of writing. It wasn’t really easy at the beginning. Getting Citelighter on its feet was a true challenge in the USA. Below you can read an interview with Lee Jokl, one of the founders, and Jonathan Ceresa, the company’s CTO. What difficulties have...

How did the collaboration between Reea and Citelighter innovate the USA education? [Part I]

The whole citelighter.com story began in February 2011, with an overwhelmed student. Saad Alam’s brother, one of the founders of the platform, planned to abandon university in the first year because he couldn’t handle the research he had to prepare, as he wasn’t taught in high-school how to correctly write such a study. However, a clear and simple idea became a successful project. A platform dedicated to students …which gives them the means to create their own literature and writing projects, to add quotes from web pages and to add their own comments. For many youngsters from high schools...

Manos Giakoumakis – project manager at IBM, about the collaboration with Reea

Foreign customers are always delighted to pay us a visit. They discover more than a professional team, they meet a group of welcoming people who are ready to make them feel comfortable. Manos Giakoumakis, who is a project manager and product owner at IBM paid us a visit to discuss with the Ruby and .NET team developers about the ongoing projects and also to evaluate new potential projects. This is what he said about the Reea – GroupM – IBM collaboration: “What I love when coming here is the hospitality I get from Csabi and the other people from...

Data-driven decision making in marketing

I was talking with one of our clients the other day. She told me they had a significant drop in sales during the last couple of months. We checked the number of visitors but found no answer there. Approximately the same amount of visitors each month from the same traffic sources. This should mean potential customers are lost on the website. Among many issues that could cause this problem, we started to analyze the check-out process, namely the shopping cart abandonment rate. How to analyze shopping cart abandonment? First we have to create destination-page type goal in Google Analytics, where...

Dawn Byers, project manager of Asset Panda, in REEA’s office at Tîrgu-Mureș

After the summer of 2015, when we were visited by Rex Kurzius, CEO of Asset Panda and one of the most successful entrepreneurs in the IT area of the U.S., this spring Dawn Byres, the project manager of Asset Panda, has paid us a visit. She met the development team she has been working with for several years now, visited the town and talked with Ibolya, our colleague from the Communication and PR team. We like face to face meetings, even if our job involves many hours working on the computer. 🙂 Welcome to Tîrgu-Mureș! Are you here for...
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