Internship for friendship: how was the monthlong professional practice at Reea Cluj office?

In July 2016, Reea Cluj office has expanded its team with five highly creative students: Alex Lorinţ, Alina Bora, Anca Lența, Monica Hojda and Robert Sfichi. Their presence was facilitated by their position of winners at the Publifest advertising festival, organized by The College of Political, Administrative and Communication Sciences of Babes-Bolyai University. Their prize was a one-month internship in Reea’s Cluj office. In the four weeks spent together, we tried to challenge them more and more. We demanded their help, especially in the case of the image campaigns, more exactly in naming & branding, brand positioning strategies and...

Interview with the Citelighter teamleaders: “from a really basic piece of technology to something that’s extremely comprehensive and complex” [Part 2]

As we mentioned in the previous article, the idea of developing a platform that can help students write easier and faster came up due to a problem that one of the founders’ brother encountered. After helping this family member finish the semester, Saad and Lee decided to leave their corporate jobs to help youngsters unveil the mysteries of writing. It wasn’t really easy at the beginning. Getting Citelighter on its feet was a true challenge in the USA. Below you can read an interview with Lee Jokl, one of the founders, and Jonathan Ceresa, the company’s CTO. What difficulties have...

How did the collaboration between Reea and Citelighter innovate the USA education? [Part I]

The whole citelighter.com story began in February 2011, with an overwhelmed student. Saad Alam’s brother, one of the founders of the platform, planned to abandon university in the first year because he couldn’t handle the research he had to prepare, as he wasn’t taught in high-school how to correctly write such a study. However, a clear and simple idea became a successful project. A platform dedicated to students …which gives them the means to create their own literature and writing projects, to add quotes from web pages and to add their own comments. For many youngsters from high schools...