Data-driven decision making in marketing

I was talking with one of our clients the other day. She told me they had a significant drop in sales during the last couple of months. We checked the number of visitors but found no answer there. Approximately the same amount of visitors each month from the same traffic sources. This should mean potential customers are lost on the website. Among many issues that could cause this problem, we started to analyze the check-out process, namely the shopping cart abandonment rate. How to analyze shopping cart abandonment? First we have to create destination-page type goal in Google Analytics, where...

Dawn Byers, project manager of Asset Panda, in REEA’s office at Tîrgu-Mureș

After the summer of 2015, when we were visited by Rex Kurzius, CEO of Asset Panda and one of the most successful entrepreneurs in the IT area of the U.S., this spring Dawn Byres, the project manager of Asset Panda, has paid us a visit. She met the development team she has been working with for several years now, visited the town and talked with Ibolya, our colleague from the Communication and PR team. We like face to face meetings, even if our job involves many hours working on the computer. 🙂 Welcome to Tîrgu-Mureș! Are you here for...

Phil Mcmannis and Reea, an American-Transylvanian partnership

Phil McMannis, our client from Boston, has visited us before Easter. Phil is a product manager at FreeLogoServices and came to Tîrgu-Mureș to meet with our developers. We receive a visit from a representative of freelogoservices.com annually, because the most complex aspects of the project require face to face conversation. Also, there are many stages of the project already planned for the following period, but not without analyzing the strategies applied last year. All of these help us to continue our work with the same efficiency! We have managed to talk with Phil among the numerous technical meetings. Q:...