18 best practices in email marketing

If you are an email marketing specialist you may already know that for the moment this communication method is the most compelling to stay in contact with your target audience. Probably it happens to stumble when it comes to writing HTML. Here are some tips which describe the best practices: 1. Use only HTML 4 – Transitional Doctype and CSS2; 2. Use only Web Safe Fonts – http://www.w3schools.com/cssref/css_websafe_fonts.asp; 3. Use spreadsheets to create the basic structure; 4. Use inline styles and state every attribute separately; 5. Set attribute “other” to every image; 6. The email must fit into a...